The United States Postal Service has recently put in a lot of energy behind promoting their Every Door Direct Mail service, or EDDM, as an alternate to traditional direct mail. This visible push has sparked interest, but it has also created a few questions about how the two services differ. The main selling point to the USPS’s EDDM service is price, as they can mail items to every door in different zip codes for a lower postage fee compared to traditional direct mail service. Plus, there is no additional cost regarding other aspects of an EDDM campaign such as address purchasing or ink jetting.
Most martial arts schools just target local zip code zones near their schools, so the USPS’S EDDM is a viable choice that can save a bit of money. Each direct marketing piece that Dojo creates is printed to match the standard USPS specs. The pieces are also bundled in stacks of one hundred for easy drop-off. Most martial arts schools may find that the EDDM service that the USPS offers is beneficial to their bottom line because it is a less expensive alternative to traditional direct marketing.